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How Good is Your Brand Reputation?
is this why no-one wants to work for your company?
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MAY 11 |
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May 11th, 2023  Partner with us. Your target audience are our besties! By partnering with us, you’ll be positioning your brand, product or services to reach thousands of captivated readers that are eager to learn about what you have to offer. Thanks for opening today’s edition of the Workshift Weekly! Do you find value in our Newsletters? We’d love to hear your thoughts! Please take a moment to leave us a quick review. Thank you in advance! Hello! Remember that time I wrote about employer branding? No? Well, don’t worry, I’ll refresh your memory. In Today’s Edition
How Good is Your Brand Reputation? A while ago, we discussed employer branding and its importance for startups. It’s great to see that more startups are becoming intentional about it, and I wanted to bring it back to your attention because it can significantly reduce your recruitment cost. If you’ve ever walked into a grocery store and saw a new brand of milk on the rack, and you notice that it’s slightly cheaper than your usual option, but you haven’t heard anything about the brand. Would you take a look? Would you buy it? This same principle applies to job seekers who haven’t heard about your company. Employer branding is crucial because it can attract top talent and reduce turnover. According to various statistics, active job seekers are more likely to apply for a job if the employer actively manages its employer brand. Additionally, candidates identify a company’s reputation as a key consideration when exploring new career opportunities. The most important fact about employer branding is that you already have a brand, whether you work on it or not. People already perceive your brand in a certain way, so it’s essential to take charge and control the narrative. Here are some tips to get you started:
Ask your current employees what they think about your brand, and how you can make them even prouder to work there. Then,
This is like your brand’s promise to candidates and employees, so make sure it’s clear and compelling. And finally,
Remember, it’s not an employer’s market anymore – candidates are picky, and they’ll drop out of the hiring process if they smell anything fishy. So, make sure your career page is killer, your job descriptions are on point (here are templates that can help you get started), and your interview process is smooth sailing. Oh, and one more thing –
Nobody wants to work for a boring company. So, show off your quirks, your culture, and your values. Make people want to be a part of your team. And, if you’re still feeling lost, don’t worry. We’ve got you covered! This June, we will be hosting the second edition of the WorkShift with CareerBuddy –  and it’s going to cover everything you need to get started building an amazing employer brand that attracts the best of the best. Yet to secure yourself a seat? You don’t want to miss out on this one. P.S.: We are only admitting 100 participants and slots are getting filled fast! So hurry now to register. SPECIAL FEATURE Supercharge Your Remote or Hybrid Team Collaboration Miro is the leading visual collaboration platform that empowers remote, in-office, and hybrid teams to collaborate across formats, tools, channels, and time zones — without the constraints of physical location, meeting space, and whiteboards. CORPORATE CULTURE AND TEAMS Why Candidates Keep Rejecting Your Job Offers In the hiring process, when a candidate abruptly withdraws without explanation or notice, it’s referred to as “ghosting.” This term is commonly associated with the dating scene but has become a prevalent and costly issue in recruiting. According to this LinkedIn poll, 95% of recruiters have experienced being ghosted. While it may not be entirely preventable, there are measures that companies can take to reduce the likelihood of a candidate withdrawing mid-process. But first, why would a candidate ghost you? Additional Resources: We have a library full of helpful resources for employers on our blog. I snipped a couple for you: Access our Human Resource Guides Access our Job Descriptions Directory Access our Interview Questions Directory AS SEEN ON TWITTER How to Join the Billion-Dollar Startup ClubTwitter has become a school with endless resources, every week I will be sharing useful tweets that will be beneficial to you as you continue to build amazing products. Click on the images to view the thread.    SPECIAL FEATURE Save Big on Your Next Hire: Get 15% Off Today! We’re thrilled to announce our latest referral program. At CareerBuddy, we know that our clients are our biggest advocates. We appreciate your continued support and want to thank you for referring our services to your network. To show our gratitude, we’re offering a 15% discount for every successful referral you make – that’s right, you’ll receive a discount for each and every referral that results in a successful partnership with our company. We value your loyalty and support, and we hope this program will encourage you to spread the word about our services even more. If you have any questions or want to learn more about the referral program, please don’t hesitate to reach out to us. FROM THE LEADER’S LIBRARY This CEO Went Viral for Criticizing Her Employees. Then, She Apologized. It Teaches 3 Huge Lessons in Emotional Intelligence Learning the hard way is sometimes inevitable, and Andi Owen, the CEO of MillerKnoll, a furniture maker, can attest to that. Following a recent companywide town hall, Owen found herself apologizing for comments she made that went viral. In a 90-second clip, Owen responded to employees’ concerns about not receiving bonuses with a call to “leave pity city” and concentrate on helping the business achieve its goals. Click here to continue reading MEME OF THE WEEK  AI TOOLS OF THE WEEK AI Tools you should be using to make your work easier
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ABOUT CAREERBUDDY Hire Smarter, Not Harder At CareerBuddy, we make hiring seamless for fast-growing companies, we pride ourselves on knowing the best people that will excel in a Startup. With a candidate retention rate of 90.3%, it is safe to say “We are the best in the game for Startup hiring in Africa”. We have worked with our partners to hire both for Technical and Non-Technical roles, we have also helped them with expansion in Africa. Some of our clients include Bamboo Invest, Helium Health, Cassbana, Cadana, Fincra, CrowdForce, Casava, TeamApt, Sabi, etc. Are you hiring at the moment? Contact us
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