When it comes to building a successful marketing team, hiring the right talent is key. And, to attract the right candidates, crafting a great job description is crucial. However, writing a job description that accurately captures the skills and experience needed for a marketing role can be a daunting task. That’s why we’ve put together a list of job description samples for marketing roles to help you get started.

Sample 1: Marketing Manager

Uncover is a self-care brand born out of a global VC accelerator, they are on a mission to revolutionize women’s health and wellness in Africa. With a strong presence in Kenya, Uganda, and most recently Nigeria. Their main focus is currently within the consumer goods sector, with products and digital content geared towards the female market. The company culture is goal-driven with a strong female community, they also promote progress over perfection, are self-improvement oriented, encourage out-of-box thinking, collaborative, and hard-working.

About the role.

They are looking to hire an ambitious, experienced, energetic, and highly entrepreneurial Marketing Manager to take up the exciting role of leading brand content in Nigeria. As the Marketing Manager for Nigeria, you will be responsible for the development, implementation, and presentation of the Uncover brand. You will be responsible for creating and executing marketing strategy including new product launch plans, marketing campaigns, and overall content direction for online and offline channels in Nigeria.

What do you need to be considered successful?

How important are you to the bottom-line

You will be in charge of leading their marketing strategy in Nigeria, by building and growing a community for women which will enable the brand to grow and reach its target audience.

Your biggest problem-solving on the job

You will be in charge of hosting and organizing fundraisers to create more exposure for the brand.

What do you need to have done in your career?.

What do you stand to gain?

Sample 2 

Lifestores is democratizing access to primary healthcare in Nigeria and other frontier markets by transforming the role and effectiveness of pharmacies. Pharmacies are the most visited space in healthcare in frontier markets like Nigeria; however, they are constrained by challenges around expensive medication, fake medicines, and limited holistic care services.

 Lifestores has developed a digital pharmaceutical marketplace called OGApharmacy to help pharmacies, hospitals, and clinics manage their inventory more efficiently, enjoy group purchase discounts, access loans, and better serve their patients. Lifestores also owns a mass-market network of pharmacies. The fast-growing company is led by a combination of pharmacists and professionals with experience in general management, consulting, and technology. They are backed by an international network of investors and advisors such as Google for Startups, StartUp Health, Consonance Capital, K50, Kepple, and other leading investors.

About the role

They are looking to hire a Marketing Manager. The ideal candidate will be comfortable building & coaching a team, working in a hands-on manner to ensure continuous growth in the company and general brand awareness.

What do you need to be considered successful?

The biggest problem-solving duties on the job

You’ll be required to develop marketing strategies and convert available data into meaningful insights to drive the company’s growth.

What do you need to have done in your career?

Core Values

What do you stand to gain?

Sample 3

Cadana is a platform that allows African workers to get paid on demand. Cadana partners with businesses to transform how they manage account receivables, vendor payments, and payroll. By optimizing money movement for businesses, they return the efficiency gains back to workers through flexible wage payments. Their mission is to unlock financial wellness for African workers. They are starting today with on-demand pay but they are developing many more financial products for workers.

Cadana is backed by reputable institutional investors in the United States like 500 Startups and Better Tomorrow Ventures (BTV). Their founders have years of experience working at world-class companies such as Goldman Sachs, Deutsche Bank, and Amazon.

About The Role

They are looking to hire a Marketing Manager that will take ownership of campaign creation, tracking and analyzing the performance of campaigns, managing the marketing budget, and ensuring that all marketing material is in line with their brand identity.

What do you need to be considered successful?

You should have hands-on experience with web analytics tools and be able to turn creative ideas into effective acquisition projects. You will help them build and maintain a strong and consistent brand through a range of online and offline marketing channels. You will also be responsible for the following:

How Important are you to the bottom line?

Your ability to strategize and coordinate marketing activities to drive tangible results will be tested in this role. You are crucial to how frequent and impressionable/relatable the Koa brand and messaging is to stakeholders, the target audience, and the general public.

Biggest Problem-Solving duties on the job

You will review existing branding efforts and position and optimize to grow the Cadana Brand. You will utilize your hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

What you need to have done in your Career

What do you stand to gain?

Sample 4: Marketing and Communications Manager

Casava is a licensed insurtech startup building the future of insurance. They are using technology and finance to improve the quality of life for minimum wage earners, by providing world-class affordable, and accessible insurance.

Casava is the first and only insurance company in Nigeria providing an undeniably essential service — Employment Insurance. This a much-needed safety net for millions of workers who are at risk of losing their most essential asset — their income.

About the role

They are looking to hire a talented and experienced marketing professional to develop their marketing plans and lead the marketing team to execute marketing, communications, and growth strategies. The marketing and communications lead will report directly to the Founder and CEO.

What do you need to be considered successful?

You will be responsible for building their marketing unit and recruiting and onboarding top talent to build a world-class marketing organization. You will also be responsible for the following:

How Important are you to the bottom line?

You will be the custodian and projector of Casava’s unique brand and values to achieve her mission and become the leading and most admired insurtech company in Nigeria.

The biggest problem-solving duties on the Job

The best candidate for this role is highly analytical, creative, and experienced in branding, communication, and marketing. There will be high attention to detail, attuned to visual and brand design, and a good understanding of the English language to make complex communication simple and cohesive.

What do you need to have done in your career?

What do you stand to gain?

 

Sample 5 

Teca (founded in 2021) makes housing affordable and democratises mortgages for everyone. Teca Technology is a digital-only platform allowing users to leverage open banking, proprietary mortgage underwriting technology, and customers’ digital assets to curate a cheaper, faster, and stress-free lending experience tailored to each customer via their preferred channel (a smartphone or computer).

Their Marketing and Communications team is a collaborative, fast-paced, and evolving group responsible for overall successful product positioning, marketing, media communications, implementation, and engagement.

About the Role

They are looking for a Marketing and Communications Manager to join us in an exciting time for their business. In this role, you will be responsible for driving the strategy, growth, and marketing of Teca’s product portfolio.

What do you need to be considered successful?

In this role, You will also be responsible for the following:

Create:

Manage:

Collaborate:

How important are you to the bottom line? 

You’ll be required to develop marketing strategies and convert available data into meaningful insights to drive the company’s growth.

Biggest Problem-Solving Duties on The Job

The best candidate for this role is highly analytical, creative, and experienced in branding, communication, and marketing. There will be high attention to detail and a good understanding of the English language to make complex communication simple and cohesive.

What do you need to have done in your career?

Technical Requirements

Bonus

What do you stand to gain?

Application Process:

Sample 6: Marketing Associate

 

Motorcycle taxis are immensely popular and serve as the lifeblood of many cities in Africa, but they are extremely unsafe and disorganized. At the click of a button, SafeBoda provides a safe, more convenient, mobile-first transportation platform for Africa’s booming young population.

 On the high-frequency use of our transportation service, SafeBoda is providing value to consumers, drivers, and passengers, with additional financial services, payments, and other on-demand services such as food and grocery delivery to keep Africa moving forward.

About the role

They are looking to hire a Marketing Associate who will help them achieve their business goals by building strong marketing campaigns. Are you passionate about old, social, and new media, and interested in kickstarting a career in digital media marketing with a dynamic team? They would like to meet you.

What do you need to be considered successful?

As a marketing associate, you will be responsible for planning and implementing marketing and advertising activities. You will also be responsible for the following:

How important are you to the bottom line?

You will be responsible for managing SafeBoda and affiliated social media platforms (mainly Facebook, Twitter, and Instagram).

The biggest problem-solving duties on the Job

You should understand the extensive details of marketing and be familiar with ways to analyze market research and customers’ behaviour. You will help collect data, forecast trends and assess customer satisfaction. 

What do you need to have done in your career?

What do you stand to gain?

Sample 7

Think of a seamless way to manage every aspect of your business as an entrepreneur and you get Prospa. Prospa is bridging the gap between underserved microbusinesses and access to banking services. They’ve been tagged a Neobank for small businesses and have built an ecosystem that supports business owners beyond banking, their platform also has inventory management, employee and vendor management, an e-commerce store, and payroll features.

About The Role

Prospa is looking to hire a Marketing Associate to develop their marketing plans and execute marketing, communications, and growth strategies.

What do you need to be considered successful?

How Important are you to the bottom line?

As the Marketing Associate, your duty is to identify income-generating channels and tactics and to think creatively about new and innovative ways to boost revenue and satisfy corporate objectives.

The biggest problem-solving duties on the Job

The best candidate for this role is highly analytical, creative, and experienced in branding, communication, and marketing. There will be high attention to detail, attuned to visual and brand design, and a good understanding of the English language to make complex communication simple and cohesive.

What do you need to have done In your career?

What Do you stand to Gain?

Sample 8

About The Role

Our client is looking to hire a Marketing Associate to develop their marketing plans and execute marketing, communications, and growth strategies.

`What do you need to be considered successful?

How Important are you to the bottom line?

As the Marketing Associate, your duty is to identify income-generating channels and tactics and to think creatively about new and innovative ways to boost revenue and satisfy corporate objectives.

The biggest problem-solving duties on the Job

The best candidate for this role is highly analytical, creative, and experienced in branding, communication, and marketing. There will be high attention to detail, attuned to visual and brand design, and a good understanding of the English language to make complex communication simple and cohesive.

What do you need to have done in your career?

Nice to have:

Questions

What Do you stand to Gain?

Read these too: How to Write a Job Description & Product Manager Job descriptions 

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