Hello, Buddy!
Something interesting happened recently.
This lady’s car went up in flames, like totally burned, but a Stanley cup inside the car somehow survived without a scratch— and there was ice in it too!
She filmed it, showed everyone on social media, and guess what? The CEO of Stanley is getting her a new car!
Now, the company’s flooded with over a thousand orders in just a few days.
Insane marketing strategy or not?
In Today’s Email
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I think we’ve had enough
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Why you should speak less
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Turns out Snoop Dog’s announcement was an ad strategy
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THE BIG IDEA
We’ve Had Enough With Fake Reviews
Ever found something you really wanted to buy but felt skeptical about getting scammed or ending up in a “what I ordered vs what I got” scenario?
So, you check the customer reviews, and they’re all super positive, filled with “I love what I got” and multiple heart emojis. So of course you pay, only to realize….
Fake reviews can be quite a disappointment. It’s frustrating when you’re eyeing something online, and the reviews seem like a bunch of love letters—then you get something totally different!
Even big names like Amazon aren’t left out.
In fact, a world report revealed that fake reviews influenced about $152 billion in spending globally! 😱
Of course, people use fake reviews to boost sales and rankings, and some sales folks think they are totally harmless.
Buuut it’s really not cool and has major consequences. Plus, it damages trust with your customers, and in the long run, it’s bad for business!
Or, what’s your take on this? Have you ever used fake reviews to make a sale?
Tell me, I can keep a secret 🤲🏾
OPINION PIECE BY: REGINA ONEKPE
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So, These Guys Need You!
IN PARTNERSHIP WITH
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P.S They have an offer for content writers and digital marketers, too
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STORY OF THE WEEK
Maybe, Don’t Talk Too Much
We all love to talk but sometimes we forget prospect meetings should be a conversation, not a presentation!
I was in a first sales meeting recently and the salesperson started by giving a presentation of who they are and what their company does.
Doesn’t sound too bad, right?
Well, fast forward 20 minutes — and the seller was still talking. When the rep finally took a breather, everyone in the room was tuned out and visibly distracted. The rep didn’t stop once to ask a question or make sure everyone was still following.
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TRENDS
What Sales Moguls Are Gisting About
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Snoop Dog announced he was giving up smoking but nope, it was an ad strategy
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Meta has revealed the secret to creating content for Threads’ that actually drives engagement
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Pepsi celebrated its 125th year anniversary in a unique way. This ad is giving all it should give!
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Apps like TikTok and Snap are rallying for new standards led by AppsFlyer
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Marketers are analyzing the best 44 Black Friday Deals for 2023
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MEMES
Anything to secure the bag, please 😂
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JOBS OF THE WEEK
This Is Where The Money Is
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Sales and Growth Associate at CalledOut Estates Limited
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Sales Executive at Glovo
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Senior Growth Marketing Manager at Platos
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Sales Manager at Heroshe
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Key Accounts Manager (HMO) at RxAll
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Regional B2B sales lead at RxAll
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Sales and Partnership Manager at Fincra
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Associate Product Marketer at Ladder
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Sales Development Representative for CareerBuddy
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Sales Marketer at Zeech Africa
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Country Lead, Ghana at Visa
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Do You Want To Earn In Dollars?
Then you should totally join our Global Sales Talent Program
We are placing 100 Sales talents in Remote International jobs before the end of the year, and we want YOU to be a part of it.
Well, that’s only if you’re interested and open to international remote sales roles!
Next steps?
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Start by applying here
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Our team will review your application and invite you to the next stages if you are a suitable fit
Sounds interesting?
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COMING UP
Beyond 9 to 5 Webinar!
I don’t know about you, but I know I’ve had moments where I wish I could just sit down with one successful person and ask them, “How did you run this corporate life of a thing?”
This is THAT webinar! And WorkHERholic’s hosting it for YOU.
Come ready to learn some corporate hacks that will change your life.
It’s free.
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Top Resources For You
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5 powerful AI Insights for Sales Leaders
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How much of your organic traffic is actually converting? Use these tips to convert them
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Found the fastest way to increase your email open and click rates
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Here’s a guide to Google’s Auto-Generated Assets for responsive search ads
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AI Tool of the Week: Libby talks to your leads, qualifies them, and gets them on your calendar
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Written by Regina Onekpe
Edited by Onome Akpodonor