There is a popular saying that goes “If you want to walk fast, walk alone but if you want to walk far, walk with others”.
That rings true of so many spheres of life. That’s one of the many reasons why we have friends, romantic partners and spouses: we can attain interdependency by collating our individual attributes to navigate life together.
Business is no different. By wielding partnerships, you can navigate the world of business successfully by drawing on the strengths and resources of partners.
But of course, talk is cheap. The entire act of bringing suitable partners onboard is far easier said than done. This is because high value individuals would not give you the light of the day if you can’t convince them of reasons why they should become your partner.
Convincing anyone is no easy task but with these templates, you would find yourself getting a lot of responses and hopefully “yeses”.
Email templates that can get you a business partner
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First template
Subject: Collaboration Opportunity with [Company Name]
Dear [Recipient’s Name],
I hope this email finds you well. My name is [Your Name] and I represent [Company Name]. We are a [briefly describe your company and its industry]. I am reaching out to explore a potential business partnership with you.
After conducting thorough market research and reviewing your impressive achievements in [area or industry], we believe that a collaboration could be mutually beneficial. Our proposed partnership aims to leverage each other’s strengths and create a synergistic relationship that will drive growth and deliver exceptional value to customers.
At [Your Company Name], we specialize in [describe value provided]. Our team comprises highly skilled professionals who are dedicated to delivering innovative solutions and maintaining the highest quality standards. By joining forces, we envision the following benefits for us both:
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Expanded Market Reach
Combining our resources would enable us penetrate our target audience even deeper. With your help, the business can tap into new markets and increase its reach, ultimately driving revenue growth of our company, which you would be a part of.
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Complementary Expertise
Looking at your past record, I have observed that our areas of expertise and strengths complement each other, allowing us to offer a more comprehensive range of services/solutions to customers.
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Enhanced Competitive Advantage
By leveraging our shared resources, technology, and knowledge, we can gain a competitive edge in the industry and stay ahead of market trends.
I would be delighted to further discuss the potential collaboration and how we can align our objectives. Please let me know if you would be available for a call or meeting, at your convenience of course.
I have attached a brief document outlining my ideas and thoughts on the partnership, which we can use as a starting point for our discussions.
Thank you for your consideration. I look forward to your response and the possibility of working together to achieve great success.
Best regards,
[Name]
[Title/Position]
[Company Name]
[Contact Information]
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Second template
Subject: A chance to attain new levels of success
Dear [Recipient’s Name],
I hope this email finds you in good health and high spirits. My name is [Name], the owner of [Company Name]. I have been closely following your impressive progress and achievements namely [share most remarkable success], and we believe that a joint venture could be a game-changer for us both.
Just like you, I have the ambition to [talk about shared value] in order to provide exceptional value to society.
By pooling our resources, expertise, and market insights, we can create a powerful partnership that will open up new avenues of growth and profitability.
Our proposed joint venture aims to:
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Combine Resources
By merging our resources and capital, we can collectively invest in research and development, expand our production capabilities, and leverage economies of scale to drive down costs.
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Foster Innovation
With our complementary expertise and diverse perspectives, we can collaborate on developing groundbreaking products/services, staying at the forefront of technological advancements, and capitalizing on emerging market trends.
I would welcome the opportunity to discuss the details of this joint venture further. I believe a meeting or call would allow us to explore the potential synergies and address any questions or concerns. I have attached a summary document outlining ideas we can explore on the joint venture, which we can use as a starting point for our discussions.
Thank you for considering this proposal. I look forward to the possibility of collaborating with [Recipient’s Company Name] and creating a formidable partnership that will redefine the industry.
Warm regards,
[Name ]
[Company Name]
[Contact Details]
Bear in mind;
Although you have a list of prospective partners you want to pitch to, these emails have to be highly personalized and that’s why it would be of great reward if you do some research on your prospective partners. Here are some tips;
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Use social sites like LinkedIn and Twitter to check out what they have been up to. From that information, you can usually find a connection to your business.
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High value people have a set of values they live by, find out what they are and make that a point of contact between you and your business.
(In your quest for a good business partner, it is always the better option to partner up with someone that shares same values and principles as you).
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Find out about their interests. Although this isn’t a common rule, business oriented people tend to have an element of passion in their vocation that can serve as a major convincing factor.
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Finally, know that the search for business alliances is a numbers game. There are a wide range of reasons why a suitable prospect may tell you a “no”. Sometimes, it has nothing to do with you. An already tight schedule may be the culprit, but taking rejection in good faith and forging ahead would enable you to build the thick skin that is required for every successful business owner.