Job Description Samples for Marketing Roles

When it comes to building a successful marketing team, hiring the right talent is key. And, to attract the right candidates, crafting a great job description is crucial. However, writing a job description that accurately captures the skills and experience needed for a marketing role can be a daunting task. That’s why we’ve put together a list of job description samples for marketing roles to help you get started.

Sample 1: Marketing Manager

Uncover is a self-care brand born out of a global VC accelerator, they are on a mission to revolutionize women’s health and wellness in Africa. With a strong presence in Kenya, Uganda, and most recently Nigeria. Their main focus is currently within the consumer goods sector, with products and digital content geared towards the female market. The company culture is goal-driven with a strong female community, they also promote progress over perfection, are self-improvement oriented, encourage out-of-box thinking, collaborative, and hard-working.

About the role.

They are looking to hire an ambitious, experienced, energetic, and highly entrepreneurial Marketing Manager to take up the exciting role of leading brand content in Nigeria. As the Marketing Manager for Nigeria, you will be responsible for the development, implementation, and presentation of the Uncover brand. You will be responsible for creating and executing marketing strategy including new product launch plans, marketing campaigns, and overall content direction for online and offline channels in Nigeria.

What do you need to be considered successful?

Lead the marketing strategy in Nigeria with a growth-oriented mindset and data-driven approach to drive user and revenue growth.
Be responsible for sharing local insights with the regional brand team ensuring Nigeria’s insights are captured in the wider pan-Africa strategy.
Work closely with the sales team and graphic designer to execute offline marketing plans such as activations, in-store branding, merchandising, etc.
Lead events and community activities like focus groups, launch events, wellness sessions, masterclasses, etc.
Build and grow a cult-like community of women (content creators, influencers, etc) who love the brand and constantly churn out content for Uncover in Nigeria.
Integrate the Company’s brand values, tone of voice, and visual identity across all the company’s touchpoints to drive consistency in messaging, brand awareness, and community growth.
Manage KPI dashboards and be data-driven, and ROI-focused to track marketing performance.
Map out the full-year campaign calendar with retailers
Determine Public Relations (PR) strategy to drive awareness and excitement in the press about the Uncover brand in Nigeria.
Lead content creation with regard to photoshoots, video shoots, model selection, etc in Nigeria
Lead key brand projects and campaigns such as new product launches, make-up artists initiatives, etc.

How important are you to the bottom-line

You will be in charge of leading their marketing strategy in Nigeria, by building and growing a community for women which will enable the brand to grow and reach its target audience.

Your biggest problem-solving on the job

You will be in charge of hosting and organizing fundraisers to create more exposure for the brand.

What do you need to have done in your career?.

Bachelor’s degree
2+ years of marketing experience required
Beauty and Skincare sales and marketing exposure/experience is a plus
Strong written, oral, and interpersonal communication skills
Strong presentation skills
Knowledge of industry
Ability to handle a fast-paced environment
Adaptability in a rapidly changing environment
Hands-on & results oriented
Independent and entrepreneurial
Long-term strategic mindset
Analytical thinker with superior problem-solving skills
Offers judgment and opinions evaluating the marketing strategies of the team. Requires moderate supervision for decision-making

What do you stand to gain?

Competitive salary
Flexible working (Hybrid)
And the ability to become a foundationally core to a global accelerator-backed company that aspires to become a household name and affect the lives of millions.

Sample 2

Lifestores is democratizing access to primary healthcare in Nigeria and other frontier markets by transforming the role and effectiveness of pharmacies. Pharmacies are the most visited space in healthcare in frontier markets like Nigeria; however, they are constrained by challenges around expensive medication, fake medicines, and limited holistic care services.

Lifestores has developed a digital pharmaceutical marketplace called OGApharmacy to help pharmacies, hospitals, and clinics manage their inventory more efficiently, enjoy group purchase discounts, access loans, and better serve their patients. Lifestores also owns a mass-market network of pharmacies. The fast-growing company is led by a combination of pharmacists and professionals with experience in general management, consulting, and technology. They are backed by an international network of investors and advisors such as Google for Startups, StartUp Health, Consonance Capital, K50, Kepple, and other leading investors.

About the role

They are looking to hire a Marketing Manager. The ideal candidate will be comfortable building & coaching a team, working in a hands-on manner to ensure continuous growth in the company and general brand awareness.

What do you need to be considered successful?

Lead all aspects of marketing for Lifestores, including driving 10x annual growth
Develop, execute, and evaluate marketing strategy, based on knowledge of the company’s objectives, market characteristics, and cost factors
Prioritize marketing channels & activities based on the biggest expected sales impact; provide input into the budget
Execute above- and below-the-line activities and lead Lifestores’ social media presence, lead PR activities
Review company branding & initiate measures to enhance it
Oversee the creation & improvement of key marketing assets, including the website and materials
Finalize store format and lead renovation of stores
Initiate market research studies and derive actionable takeaways for the business; carry out customer surveys, interviews, and ongoing data collection, including analyzing customer feedback & incorporating implications into sales & marketing plans
Create profiles of key customer types and derive implications for how Lifestores can best serve them
Work with the Product team to assess demand for new offerings
Research the product offerings & marketing approach of competitors and apply learnings to Lifestores
Serve as an active and engaged leadership team member

The biggest problem-solving duties on the job

You’ll be required to develop marketing strategies and convert available data into meaningful insights to drive the company’s growth.

What do you need to have done in your career?

Bachelor’s degree in marketing, business, or related field; master’s degree a plus
Proven experience developing and executing marketing plans and campaigns, including driving significant revenue growth
Experience with both offline and online marketing. Experience with publicity is a plus, Metrics-driven marketing mind with an eye for creativity
Strong project management, multitasking, and decision-making skills
Excellent written and verbal communication skills
Ideal candidate must have both B2B and B2C marketing experience and above-the-line (ATL) and below-the-line (BTL) experience
The ideal candidate must have operating experience – ideally at a start-up, but corporate experience is also acceptable. Agency experience in addition is a plus. Healthcare experience is a plus
They are looking for a candidate who is analytical, focused on customer needs, well-organized, self-motivated, and commercially savvy

Core Values

Customer centricity
Humility
Collaboration
Ownership
Trustworthiness
Continual improvement
Data-driven

What do you stand to gain?

Competitive compensation
Ample opportunities to work with and learn directly from world-class operators, including top pharmacists, developers, and leaders with backgrounds at Harvard and Stanford Business Schools.
Additional benefits include pension contributions, access to regular training, and ongoing feedback to boost your skills.
Lifestores thrives on a collaborative, meritocratic working culture. They are an equal opportunity employer and value diversity at their company.

Sample 3

Cadana is a platform that allows African workers to get paid on demand. Cadana partners with businesses to transform how they manage account receivables, vendor payments, and payroll. By optimizing money movement for businesses, they return the efficiency gains back to workers through flexible wage payments. Their mission is to unlock financial wellness for African workers. They are starting today with on-demand pay but they are developing many more financial products for workers.

Cadana is backed by reputable institutional investors in the United States like 500 Startups and Better Tomorrow Ventures (BTV). Their founders have years of experience working at world-class companies such as Goldman Sachs, Deutsche Bank, and Amazon.

About The Role

They are looking to hire a Marketing Manager that will take ownership of campaign creation, tracking and analyzing the performance of campaigns, managing the marketing budget, and ensuring that all marketing material is in line with their brand identity.

What do you need to be considered successful?

You should have hands-on experience with web analytics tools and be able to turn creative ideas into effective acquisition projects. You will help them build and maintain a strong and consistent brand through a range of online and offline marketing channels. You will also be responsible for the following:

Own and optimize the full acquisition funnel.
Liaise with the operations and product team to ensure acquisition targets are achieved.
Develop strategy and tactics to boost Cadana’s reputation and drive qualified traffic.
Run successful marketing campaigns from ideation to implementation.
Experiment with a mix of organic and paid acquisition channels i.e. content creation, content curation, pay-per-click campaigns, webinar hosting, PR, social media, lead generation campaigns, copywriting, and performance analysis.
Oversee and approve marketing material, from copywriters with the aim of producing engaging and valuable content for our blog and channels that attracts and converts their target groups.
Support in building strategic relationships and partnerships with key industry players and agencies.
Prepare and monitor the marketing budget on a monthly and quarterly basis.
Measure and report on weekly performance, monthly insights on marketing campaigns and benchmark against goals.
Analyze consumer behavior and adjust email and advertising campaigns accordingly.

How Important are you to the bottom line?

Your ability to strategize and coordinate marketing activities to drive tangible results will be tested in this role. You are crucial to how frequent and impressionable/relatable the Koa brand and messaging is to stakeholders, the target audience, and the general public.

Biggest Problem-Solving duties on the job

You will review existing branding efforts and position and optimize to grow the Cadana Brand. You will utilize your hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

What you need to have done in your Career

At least 4 years of experience in Marketing and Sales.
Experience at a High-Growth Startup (Seed Stage and above.).
Social media strategy
Experience in developing marketing campaigns.
Experience in copywriting.
Experience in running online ads and web analytics.
Excellent written and verbal communication skills.
Knowledge of social media analytics.
Be emotionally intelligent, humble, and excited to work within a team with a diverse set of experiences, backgrounds, and skills
Proactivity and resourcefulness.

What do you stand to gain?

Work with exceptionally smart and ambitious individuals.
Competitive compensation package.
Opportunity to grow within the company.

Sample 4: Marketing and Communications Manager

Casava is a licensed insurtech startup building the future of insurance. They are using technology and finance to improve the quality of life for minimum wage earners, by providing world-class affordable, and accessible insurance.

Casava is the first and only insurance company in Nigeria providing an undeniably essential service — Employment Insurance. This a much-needed safety net for millions of workers who are at risk of losing their most essential asset — their income.

About the role

They are looking to hire a talented and experienced marketing professional to develop their marketing plans and lead the marketing team to execute marketing, communications, and growth strategies. The marketing and communications lead will report directly to the Founder and CEO.

What do you need to be considered successful?

You will be responsible for building their marketing unit and recruiting and onboarding top talent to build a world-class marketing organization. You will also be responsible for the following:

Develop and deliver creative marketing and communication strategies, plans, and approaches to help market and position Casava to attract clients and customers
You’ll collaborate with the engineering, product, insurance, and business development teams to develop and iterate products based on customer and client feedback.
Develop and promote branding initiatives consistent with Casava’s business goals and objectives.
Develop marketing plans within budget requirements.
Supervise and direct the workflow of marketing, advertising or public relations teams by assigning job tasks, facilitating interdepartmental communications, and managing external communications.
Ensure all products, services, and other offerings conform to brand identity; conduct ongoing brand management.

How Important are you to the bottom line?

You will be the custodian and projector of Casava’s unique brand and values to achieve her mission and become the leading and most admired insurtech company in Nigeria.

The biggest problem-solving duties on the Job

The best candidate for this role is highly analytical, creative, and experienced in branding, communication, and marketing. There will be high attention to detail, attuned to visual and brand design, and a good understanding of the English language to make complex communication simple and cohesive.

What do you need to have done in your career?

7 years of working in high-performance/top-tier companies, ideally tech.
3 years leading and managing a marketing team
Proven track record of building marketing campaigns that deliver growth.
Track record of prior success, with increasing positions of responsibility
You have worked in brand management and have experience building multi-touchpoint marketing campaigns delivered to multiple markets.
General understanding of brand development and public relations
General understanding of visual and graphic design, marketing copywriting
Ability and willingness to learn quickly and leverage our systems and databases
You can break complex problems into smaller ones and enjoy working with data to facilitate your work using such tools as Metabase or PowerBI, MixPanel, Google Analytics, SQL, Python, or Excel.
You are creative and innovative by nature and interested in making an impact.
You can demonstrate this through various projects you have been involved in. You can make a good business case and convince people to help you execute.
Adept at communicating complex concepts in a simple way.
Analytical, with a knack for identifying trends, communicating results, and taking action.
Comfortable with, and adaptable to, new technologies.
Willingness and ability to work with individuals in different time zones.
Comfortable handling multiple projects simultaneously while meeting deadlines.
You’re a self-driven, fast learner who loves getting stuff done.

What do you stand to gain?

A nearly unlimited room for career growth with support along the way
The exciting opportunity to be part of building something extraordinary
Competitive Salary

Sample 5

Teca (founded in 2021) makes housing affordable and democratises mortgages for everyone. Teca Technology is a digital-only platform allowing users to leverage open banking, proprietary mortgage underwriting technology, and customers’ digital assets to curate a cheaper, faster, and stress-free lending experience tailored to each customer via their preferred channel (a smartphone or computer).

Their Marketing and Communications team is a collaborative, fast-paced, and evolving group responsible for overall successful product positioning, marketing, media communications, implementation, and engagement.

About the Role

They are looking for a Marketing and Communications Manager to join us in an exciting time for their business. In this role, you will be responsible for driving the strategy, growth, and marketing of Teca’s product portfolio.

What do you need to be considered successful?

In this role, You will also be responsible for the following:

Create:

Using market research, coordinate team members & key stakeholders to develop, translate, concise & quantifiable business goals into data-driven marketing communications strategies & budgets
Regular review of product communication assets (content calendar, creatives, motion/video, etc.) to ensure they align with brand strategy & area of the highest technical standards

Manage:

Implement & execute plans with your team, including, but not limited to, supervising effective delivery of content calendar, obtaining approvals on campaign budget, developing marketing report & overseeing end-to-end marketing communications activities
Supervise, estimate & report on media campaigns to management as defined (Weekly, monthly & quarterly)

Collaborate:

Internally with (marketing & communications unit) to solidify strategic marketing plans while motivating them to achieve set objectives
Externally, to maintain strong media ties & utilize same for promotions

How important are you to the bottom line?

You’ll be required to develop marketing strategies and convert available data into meaningful insights to drive the company’s growth.

Biggest Problem-Solving Duties on The Job

The best candidate for this role is highly analytical, creative, and experienced in branding, communication, and marketing. There will be high attention to detail and a good understanding of the English language to make complex communication simple and cohesive.

What do you need to have done in your career?

Previous experiences in Marketing and Communications capacities
Experience in tech/start-up / SaaS environment preferable
Experience or exposure to the digital lending and financial technology industry
Excellent verbal and written communication and presentation skills
Able to work in a fast-paced environment with a rapidly growing company
Self-starter who is driven and able to work autonomously, with a bias toward action
Able to build relationships quickly and collaborate with internal team
Able to manage time, solve problems and strategize
Able to lead and organize a team

Technical Requirements

Bachelor/Master’s degree in Journalism, Communications, or related field
3 -5 years of direct work experience in a marketing/communication capacity

Bonus

Previous work experience handling corporate communications, media and public relations
Demonstrated proficiency in internet marketing (new media) techniques, technologies, and solutions

What do you stand to gain?

You will have an exciting opportunity to join and be part of a leading organisation shaping the future of mortgages in Africa.
We offer excellent flexible remote work conditions
Company shares/Stock options
Company perks and benefits
Bonuses opportunities for outstanding work

Application Process:

Screening
Video Meet
Online assessment
Offer

Sample 6: Marketing Associate

Motorcycle taxis are immensely popular and serve as the lifeblood of many cities in Africa, but they are extremely unsafe and disorganized. At the click of a button, SafeBoda provides a safe, more convenient, mobile-first transportation platform for Africa’s booming young population.

On the high-frequency use of our transportation service, SafeBoda is providing value to consumers, drivers, and passengers, with additional financial services, payments, and other on-demand services such as food and grocery delivery to keep Africa moving forward.

About the role

They are looking to hire a Marketing Associate who will help them achieve their business goals by building strong marketing campaigns. Are you passionate about old, social, and new media, and interested in kickstarting a career in digital media marketing with a dynamic team? They would like to meet you.

What do you need to be considered successful?

As a marketing associate, you will be responsible for planning and implementing marketing and advertising activities. You will also be responsible for the following:

Assist in the creation of exciting content for SafeBoda and affiliated social media pages.
Manage SafeBoda social media pages.
Work closely with food, shop, rides, and cashless teams to develop and execute social media marketing strategies.
Manage SafeBoda social media communities and track brand sentiments online.
Identify new online platforms and opportunities for customer acquisition.
Develop reports for organic social media marketing activities.
Track conversation trends on social media.
Carry out social media organic growth experiments.
Cover events for social media.
Effectively manage suppliers for offline materials and secure the most cost-effective offline marketing options.
Work closely with the Senior Marketing Associate to manage the Brand Ambassador program.
Ensure strong feedback loops and learn to improve artwork and messaging.
Identify new offline marketing opportunities with relevant brands and audiences e.g. vendor onsite branding, and collection of existing vendor-customer information.

How important are you to the bottom line?

You will be responsible for managing SafeBoda and affiliated social media platforms (mainly Facebook, Twitter, and Instagram).

The biggest problem-solving duties on the Job

You should understand the extensive details of marketing and be familiar with ways to analyze market research and customers’ behaviour. You will help collect data, forecast trends and assess customer satisfaction.

What do you need to have done in your career?

At least one year of experience in social media marketing and offline marketing
Social media savvy and excited to work and grow in new media
Self-starter and works well in a fast-paced environment
Creative thinker with good copywriting skills
Social and a great communicator
Great organization skills
Photography/graphics design skills a plus
Enthusiastic and loves the brand

What do you stand to gain?

Contribute to our mission, scale with a rapidly growing startup, with lots of opportunities for growth
Competitive salary based on experience, free SafeBoda transport, free lunch, and many more!

Sample 7

Think of a seamless way to manage every aspect of your business as an entrepreneur and you get Prospa. Prospa is bridging the gap between underserved microbusinesses and access to banking services. They’ve been tagged a Neobank for small businesses and have built an ecosystem that supports business owners beyond banking, their platform also has inventory management, employee and vendor management, an e-commerce store, and payroll features.

About The Role

Prospa is looking to hire a Marketing Associate to develop their marketing plans and execute marketing, communications, and growth strategies.

What do you need to be considered successful?

Prepare reports on marketing and sales metrics
Collect and analyze consumer behavior data (e.g. web traffic and rankings)
Conduct market research, report findings, and identify new opportunities
Coordinate with the marketing, design, and content teams to generate digital and print advertising material (e.g. brochures and newsletters)
Contribute to collaborative efforts and organize promotional events
Monitor and report competitors' marketing and sales activities
Manage daily administrative tasks to ensure the team runs smoothly
Create reports on marketing and sales metrics, for example, conversion rates
Write and proofread marketing materials
Create proposals and presentations.
Write daily social media posts and weekly blog posts relating to your assigned products, and complete other writing jobs as assigned, including direct-marketing emails and ad copy
Communicate with members and maintain good relations
Maintain an organized and reference-able record of past marketing metrics and advertising campaigns.
Review and edit teammates’ marketing copy for grammatical correctness and appropriate style, and accept and apply constructive criticism from others on your writing

How Important are you to the bottom line?

As the Marketing Associate, your duty is to identify income-generating channels and tactics and to think creatively about new and innovative ways to boost revenue and satisfy corporate objectives.

The biggest problem-solving duties on the Job

What do you need to have done In your career?

Experience with copywriting and content management/marketing
Great verbal and written communication skills
An ability to communicate articulately in front of a camera (comfortable with camera appearances)
Experience working with teams
Keen attention to detail

What Do you stand to Gain?

Competitive Salary
Medical cover
Wellness perks
Paid time off (leave days)
Work tools

Sample 8

About The Role

Our client is looking to hire a Marketing Associate to develop their marketing plans and execute marketing, communications, and growth strategies.

`What do you need to be considered successful?

Shape and craft their brand story and vision through both visual and written content development
Create and manage content across multiple mediums; website, blogs, emails, social platforms, eBooks
Ensure steady and active communication on social media
Coordinate with external providers, and freelancers for content, design, and creative work
Ensure the brand is well represented in Tech events and exhibitions.
Produce screencasts & video product tutorials/demos
Collaborate cross-functionally with product, design, sales
Support teams with relevant branding material

How Important are you to the bottom line?

As the Marketing Associate, your duty is to identify income-generating channels and tactics and to think creatively about new and innovative ways to boost revenue and satisfy corporate objectives.

The biggest problem-solving duties on the Job

What do you need to have done in your career?

2 to 3 years of copywriting and content management/marketing experience
Exceptional writing, organizational & project management skills
Skilled at managing delivery & meeting the deadlines
Excellent command of English (writing & speaking)
Ability to translate ideas into clear and compelling messages
At ease with social media i.e Linkedin, Instagram, Twitter, Youtube, etc.
Located within a 3-hour window of GST timezone
Great verbal and written communication skills
Great verbal and written communication skills
An ability to communicate articulately in front of a camera (comfortable with camera appearances)
Experience working with teams
Keen attention to detail

Nice to have:

Fintech/SaaS experience
B2B Marketing
Canva experience

Questions

Where are you based?
Do you have marketing experience within SaaS or Fintech companies?
What languages do you speak?

What Do you stand to Gain?

Competitive Salary
Health insurance coverage
Equipment Allowance

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