Job Descriptions for Digital Marketers

In this blog post, we will explore the essential components of a job description for a digital marketer, outlining the necessary skills, experience, and qualifications for each specific role. We will provide an in-depth analysis of the most common job titles within the digital marketing industry, including social media specialists, content marketers, SEO experts, and more.

Sample 1: Digital Marketing Executive

The GIG Group is a holding company and houses the GIG mobility, Logistics, and other concerns in energy, logistics, and transportation. Founded in 1998, the group is on a mission to enable Nigerians and their businesses to move within cities and provide ease of access for them across cities.

Of recent, they have grown from being just a transport services provider to becoming a full-fledged technology company operating within the mobility and logistics space and providing digital solutions encountered by players in these industries.

The Group currently operates in Nigeria and Ghana and is looking for curious and driven talent to work with them to build a viable technology company that services the West African sub-region.

About the role

They are looking to hire an experienced Digital Marketing Executive to spearhead their growth, marketing, and communication strategies. The perfect candidate for the job is a creative marketing expert, preferably with a content writing background, you will be responsible for conducting experiments across the funnel, optimizing conversion rates, and partnering with cross-functional teams on new projects. They’d like to meet with you if you’re interested in employing systematic ways to test experiments and can generate novel revenue-generating ideas.

What do you need to be considered successful?

To be successful in this role, you must have the capacity to strategize and develop attractive and original content to draw and retain users, You will also be responsible for the following:

Convert buys into users and media buying
Collaborate with the team to develop growth initiatives and marketing strategies that align with GIG’s revenue goals.
Create dashboards for tracking and reporting on business-critical key performance indicators (KPIs) related to growth.
Develop, implement, track, and optimize multi-platform digital campaigns.
Recognize and respond to market opportunities, threats, and challenges.
Conceive and execute a diverse range of content campaigns aimed at increasing awareness and engagement.
Contribute to content production for all social media sites (Facebook, Twitter, LinkedIn, Instagram, and YouTube).
Create a search engine optimization (SEO) strategy to execute initiatives that generate high-quality organic traffic
Analyze data to track revenue performance and identify growth opportunities.
Prepare and present recommendations, reports, and results based on experimental data to executives.
Supervise and direct the workflow of marketing, advertising, or public relations teams by assigning job tasks, facilitating interdepartmental communications, and managing external communications.

How important are you to the bottom line?

As a digital marketing executive, your duty is to identify income-generating channels and tactics and to think creatively about new and innovative ways to boost revenue and satisfy corporate objectives.

The biggest problem-solving duties on the Job

The best candidate for this role is highly analytical, data-driven, creative, and experienced in branding, communication, and marketing. There will be high attention to detail, attuned to visual and brand design, and a good understanding of Data and the English language to make complex communication simple and cohesive.

What do you need to have done in your career?

Ability to lead and collaborate with cross-functional partners, prioritize high-impact tasks, and keep complicated projects moving forward.
Proven track record of building marketing campaigns that deliver growth.
Highly creative and skilled at identifying target audiences and developing engaging and converting digital campaigns.
Outstanding abilities in writing, speaking, and organizing.
Possess an understanding of social media management systems, brand development, and public relations
Analytical, with a knack for identifying trends, communicating results, and taking action.
3 years of experience leading and managing a marketing team

What do you stand to gain?

A positive work environment and a company that genuinely cares
A nearly unlimited room for career growth with support along the way
Competitive Salary.

Sample 2: Digital Marketing Manager

Designed by healthcare professionals for Africans, PlateauMed brings excellence and offers features that enable healthcare systems to serve Africans efficiently. They are laser-focused on providing technology-based solutions, serving as both digital administrators and accountants for all health operations.About the roleThey are looking to hire a great Digital Marketing Manager to join their team. Your primary focus will be on developing, implementing, tracking, and optimizing digital marketing campaigns across all digital channels.

What do you need to do to be considered successful?

The ideal candidate is someone who lives and breathes digital marketing, with experience in art direction and social media management You will demonstrate excellent interpersonal and analytical skills. You will also be responsible for:

Create, Update, and execute their digital marketing strategies including mail, email, and social media campaigns
Design, build and maintain their social media presence
Measure, and report the performance of all digital marketing campaigns and assess against goals (ROI & KPIs)
Plan, execute, and measure experiments and conversion tests
Identify trends and insights and optimize them
Collaborating with the internal team to create landing pages and optimize the user experience

How important are you to the bottom line?

As a digital marketing manager, your duty is to identify income-generating channels and tactics and to think creatively about new and innovative ways to boost revenue and satisfy brand objectives.

The biggest problem-solving duties on the Job

You have proven work experience in digital marketing for healthcare Tech companies.
Demonstrable experience leading and managing SEO/SEM, email, social media, and advertising campaigns
Experience with A/B and multivariate experiment
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Solid knowledge of website analytics tools (eg GoogleAnalytics, WebTrends)
Experience in setting up and optimizing Google Adwords Campaigns
Strong analytics skills and data-driven thinking

What do you stand to gain?

A nearly unlimited room for career growth with support along the way
The exciting opportunity to be part of building something extraordinary
Competitive Salary

Sample 3: Digital Marketing Manager

Oval Finance is building the most comprehensive gateway to alternative financial services for institutions and enterprises across Africa. Oval enables businesses in Africa to save in stable currencies, execute cross-border transactions, access credit, and invest. Oval’s easy-to-integrate APIs enable fintech to provide their users with crypto-enabled products and services while abstracting away operational complexities.

About the roleThey are looking to hire a great Digital Marketing Manager to develop, implement, track, and optimize their social media presence and digital marketing campaigns across all digital channels.

What do you need to do to be considered successful?

The ideal candidate is someone who lives and breathes digital marketing, with experience in art direction, PR, and social media management You will demonstrate excellent interpersonal and analytical skills. You will also be required to:

Create, update, and execute their digital marketing strategies including mail, email, blog posts, and social media campaigns
Design, build and maintain their social media presence
Measure, and report the performance of all digital marketing campaigns and assess against goals (ROI & KPIs)
Plan, execute, and measure experiments and conversion tests
Identify trends and insights and optimize them
Collaborating with the internal team to create landing pages and optimize the user experience

How important are you to the bottom line?

As a digital marketing manager, your duty is to identify income-generating channels and tactics and to think creatively about new and innovative ways to boost revenue and satisfy brand objectives.

The biggest problem-solving duties on the Job

You have proven work experience in digital marketing for healthcare Tech companies.
Demonstratable experience leading and managing SEO/SEM, blogs, email, social media, and advertising campaigns
Experience with A/B and multivariate experiment
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Solid knowledge of website analytics tools (eg GoogleAnalytics, WebTrends)
Experience in setting up and optimizing Google Adwords Campaigns
Strong analytics skills and data-driven thinking

What do you stand to gain?

A nearly unlimited room for career growth with support along the way
The exciting opportunity to be part of building something extraordinary
Competitive Salary

Sample 5: Digital Marketing Manager

Uncover is a self-care brand born out of a global VC accelerator, they are on a mission to revolutionize women’s health and wellness in Africa. With a strong presence in Kenya, Uganda, and most recently Nigeria. Their main focus is currently within the consumer goods sector, with products and digital content geared towards the female market. The company culture is goal-driven with a strong female community, they also promote progress over perfection, are self-improvement oriented, encourage out-of-box thinking, collaborative, and hard-working.

About the role

They are looking to hire a highly motivated and ambitious individual to join their team as a Digital Marketing Manager, who will be responsible for recruiting new customers efficiently and running tests across the funnel to improve conversion rates and engagement rates. If you’re interested in using systematic ways to test and can generate innovative ideas to grow a community while increasing sales, then this role is for you. You should also be able to find new and innovative ways to drive exponential growth and meet company goals.

What do you need to be successful?

Manage a dashboard of key metrics that are tracked daily/weekly; Analyze and own all data across the sales funnel, social media, and D2C e-commerce (website analytics) to suggest innovative strategies to grow users, traffic, conversation rate, revenue, and engagement rates.
Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, affiliate) and conversion rate optimization.
Lead and own the end user growth strategy, owning all campaigns and providing regular reports on the results of the B2C channel
Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level
Implement activities to drive repeat purchases and grow retention rates.
Lead Uncover’s Search Engine Optimization (SEO), Search Engine Marketing (PPC, SEM)
Work closely with marketing and social media team to A/B test and implement strategies for growth, conversion, and engagement
Work on strategies to improve engagement rates for Email Marketing, Affiliate Marketing
Constantly look for and implement new and upcoming tools that help analyze data and growth hacks.

How important are you to the bottom line?

You will be in charge of sourcing new customers via social media and running tests across the sales and D2C e-commerce funnel. To suggest innovative strategies and promote the company’s growth.

Your biggest problem-solving on the job.

You will lead the company’s search engine Optimization(SEO) and Search Engine Marketing( PPC, SEM).

What do you need to have done in your career?

Previous working experience in SEO, and growth marketing for 3+ years (start-up experience a plus)
Previous experience successfully growing an online community with 100k+ followers
Strong growth track record, with samples and results of past campaigns
In-depth knowledge of SEO factors and key algorithm updates
In-depth knowledge of website analytics and D2C e-commerce
Hands-on experience with web analytics and A/B testing tools
Solid project management skills: the ability to lead and collaborate with team members, prioritize high-impact activities, and keep complex projects moving forward.
Outstanding analytical and problem-solving skills

What do you stand to gain?

Competitive salary – KSH 80,000 – KSH 100,000
And the ability to become foundationally core to a global accelerator-backed company that aspires to become a household name and affect the lives of millions.

Sample 6: Digital Marketing Manager

About The Role

Our partner is looking to hire a great Digital Marketing Manager to join their team. Your primary focus will be on developing, implementing, tracking, and optimizing digital marketing campaigns across all digital channels.

What do you need to do to be considered successful?

Create, Update, and execute their digital marketing strategies including mail, email, and social media campaigns
Design, build and maintain their social media presence
Measure, and report the performance of all digital marketing campaigns and assess against goals (ROI & KPIs)
Plan, execute, and measure experiments and conversion tests
Identify trends and insights and optimize them
Collaborating with the internal team to create landing pages and optimize the user experience

How important are you to the bottom line?

As a digital marketing manager, your duty is to identify income-generating channels and tactics and to think creatively about new and innovative ways to boost revenue and satisfy brand objectives.

The biggest problem-solving duties on the Job

What do you need to have done in your career?

You have proven work experience in digital marketing of about 3 years
Demonstrable experience leading and managing SEO/SEM, email, social media, and advertising campaigns
Experience with A/B and multivariate experiment
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Solid knowledge of website analytics tools (eg GoogleAnalytics, WebTrends)
Experience in setting up and optimizing Google Adwords Campaigns

What do you stand to gain

A salary base of 150,000 and an additional salary bonus of 150,000 tied to KPIs

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